The wait is finally over for the “Hunters” fandom. After the record-breaking success of Netflix’s KPop Demon Hunters, Mattel has officially pulled back the curtain on its highly anticipated toy line. From high-end collector sets to the first-ever K-Pop inspired American Girl dolls, the Mattel KPop Demon Hunters dolls are set to dominate the toy aisles starting this summer.
The Lineup: Rumi, Mira, and Zoey Take the Stage
The collection focuses on the iconic trio from the film—Rumi, Mira, and Zoey—captured in their dual identities as global superstars and supernatural warriors.
1. The “Golden” Singing Fashion Dolls
The centerpiece of the playline is the “Golden” singing doll series. These dolls feature the characters in their show-stopping finale outfits and, with a press of a button, perform snippets of their Billboard-topping hit, Golden.
- Key Features: Articulated joints, rooted hair, and signature weapons (like Rumi’s Four Tiger Sword).
- Price: Estimated at $26.99 – $45.00.
2. American Girl x KPop Demon Hunters (18-inch Dolls)
In a historic move, Mattel is bringing the trio to the American Girl line. These 18-inch premium dolls offer a level of detail never seen before in the franchise, including:
- Zoey: Features her teal faux-leather crop top and marble-effect Shin-Kal knives.
- Rumi & Mira: Outfitted in their “How It’s Done” performance gear with authentic Norigae tassel charms.
- Price: $165.00 (Available for pre-order now).
3. Polly Pocket & Lifestyle Collectibles
For fans who prefer “pocket-sized” demon hunting, Mattel is releasing a Polly Pocket Tiny Capsule series. These sets feature the girls hidden inside their favorite ramyeon cups and Manager Bobby inside a HUNTR/X lightstick.
Release Dates and Availability
While some collector sets opened for early pre-order on Mattel Creations, the full retail rollout is scheduled in waves.
| Product Line | Pre-Order Status | Expected Ship/Retail Date |
| American Girl Dolls | Open Now | Fall 2026 |
| Singing Fashion Dolls | Spring 2026 | Summer 2026 |
| Polly Pocket Capsules | Summer 2026 | Fall 2026 |
| “What It Sounds Like” 3-Pack | Closed (Sold Out) | Spring 2026 |
Why This Release is a “Golden” Moment for Mattel
After KPop Demon Hunters surpassed 500 million views on Netflix, it became clear that the “crossover appeal” was massive. Mattel’s Chief Global Brand Officer, Roberto Stanichi, noted at the Nuremberg International Toy Fair that the brand sees “evergreen potential” in the franchise.
By partnering directly with Netflix, Mattel was able to fast-track production to meet the “Hunters” demand, ensuring the dolls capture the authentic Korean fashion and “girl-power” energy that made the film a global phenomenon.
Pro Tip for Collectors: If you missed the initial Mattel Creations drop, keep an eye on the Netflix Shop and major retailers like Target and Walmart, as “Playline” versions of Rumi, Mira, and Zoey are expected to hit shelves by June 2026.
What’s Next for the Franchise?
With rumors of a 2029 sequel and a Hasbro collaboration for KPop Demon Hunters Monopoly Deal already shipping, the “Hunter” universe is only getting bigger.